[Infographic] Data is Dynamic, But is Your Business?

Posted by Kevin de Beer on May 4, 2018 4:57:00 PM

In today’s corporate and regulatory environment having stale data is not just costly, it can be fatal to your business. Maintaining the most up-to-date information is something you can control that will provide you with a tangible competitive advantage.

You could be missing opportunities to grow your business by having an out-of-date or incomplete customer database, potentially leaving yourself blind to prospects across sectors and regions where, with the latest intelligence and insights, your business would thrive.

Having recent customer payment information is vital to properly manage supply-chain relationships. Are you extending credit to a struggling business, while restricting payment terms for a client with excellent payment history and solid cash flow? 

(Click to enlarge the infographic)
Data driven commercial insights

Maintaining fresh data is just the start; your customer data can be used for deeper analysis, enabling you to draw insights on your business and market. Combined with broader data sets, this opens the door to specific customer targeting by segment, region and size.

From readily available sources such as ASIC, the ATO and court filings, through to proprietary and unique data such as data registries and signals intelligence analysis, there are myriad options available to modern businesses seeking a competitive edge.

In such a dynamic and data rich landscape it can be challenging to know what to prioritise and what will add the most value to your business. illion is passionate about bringing data and analytics to life, and we make it our business to maintain data registries which provide you with access to Australia’s largest Commercial Bureau. 

Our world-class team of commercial data experts and analysts can support your decision-making processes and deliver the most up-to-date and accurate data available, tailored to suit your requirements.

Whether you are gathering information, in need of more information or attempting to append email, phone data or online targeting data – illion can help! Want to learn more? Contact us today.

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Topics: Data & Analytics, Commercial Marketing