[Infographic] Why Marketing Data Adds Critical Insight to Your Customers' Profiles

Posted by Danny Georgakilas on Aug 30, 2018 10:44:00 AM

Data is dynamic and constantly changing. Your customers are the same, which means having the most up-to-date information is vital in order to stay informed, ahead of your competitors and achieve growth.

Companies are exploring different ways to identify and analyse consumer behaviour and evolving customer needs. The adoption of new strategies to use data more effectively is an integral part of this process.

Online solutions are available that supplement the information in your existing database, to help identify and target specific customers according to your desired outcome. These sophisticated proprietary tools, processes and algorithms will significantly boost your ability to deliver segmentation by behavioural trends, needs and geo-location. 

In a changing world of data and algorithms, how well do you know your customers?

(Click to enlarge the infographic.)
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 illion is passionate about bringing data & analytics to life and always looking for ways to support our customers decision-making processes. We have Australia’s largest consumer marketable database and the infrastructure to continually deliver the most up-to-date and accurate data available. Equipped with a world-class team of consumer and business data experts, we don’t just collect data, we analyse and interpret data to give you the most powerful and comprehensive solutions, tailored to suit your requirements.

Test and select specific data sets. Whether you are gathering information, in need of more information or attempting to append email, phone data or online targeting data – illion can help! Want to learn more? Contact us today.

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Topics: Consumer Marketing, Data & Analytics